Dog Mom Womens Hoodie - Violet

The major ingredient in Dog is Good as a company and each product individually, is capturing that remarkable feeling we as dog lovers have when we’re near dogs… they don’t even have to be our own! Here at D.I.G. we often say “we don’t sell products, we sell a feeling” – this feeling is somewhat indescribable so we had to think long and hard about how to succinctly convey it. There is no word in the American lexicon to describe it, so we turned to a combination of both German and English and made it up: Dogvergnügen: The unique joy you feel in the presence of Dog.

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